Show me second place and I’ll show you first loser. Ouch, harsh but true. The key is to understand your market and act first. Knowing when, how and where to buy can make or break a business in this IT hardware sector. Through market research across six continents (yes, we have one more to go) and with a business infrastructure spanning more than 40 countries, we believe we are good at identifying trends that benefit our customers. We call it a world of differences.